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Juan P. Ortega is CEO and co-founder of Authority AI, a full-service AI transformation partner and digital marketing company. Founded as a digital marketing agency, it rebranded in 2024 with AI at its core, and Juan uses AI across the company alongside his team. For the first 20 years of his career, he was an executive with several of the world's top luxury hotel companies. With 10,000+ hours coaching and consulting companies, he was named a Top 20 Global Business Coach in 2022, and is the author of two business books. He speaks on AI, business growth, transformational leadership and marketing; his signature keynote is The Unfair Advantage.

Juan P. Ortega is the CEO and co-founder of Authority AI, a full-service AI transformation partner and digital marketing company based in Fort Lauderdale, Florida. For the first 20 years of his career, he was an executive with several of the world's top luxury hotel companies, leading operations and teams under real pressure and learning firsthand what makes a business scale, or stall. In 2012 he moved into business coaching and consulting. With more than 10,000 hours coaching and consulting companies, he was named a Top 20 Global Business Coach in 2022 and wrote two business books. In 2018 he launched a digital marketing agency to give his clients a full execution arm, not just advice. In 2024 the agency rebranded as Authority AI, with AI at its core. Today Juan runs the company with a team of people and AI, and helps businesses put AI to work. On stage, he speaks on AI, business growth, transformational leadership and marketing, bringing that lived experience to leaders who want to grow, lead change and get ahead of what AI makes possible. His signature message: humans do the thinking, AI does the working, and the companies that move first gain an unfair advantage.

Our next speaker has reinvented his career more than once, and every move has been about helping businesses grow. Juan P. Ortega spent the first 20 years of his career as an executive with some of the world's top luxury hotel companies, leading operations and teams where every detail mattered. In 2012 he became a business coach and consultant. Since then he has logged more than 10,000 hours helping business owners scale, and in 2022 he was named a Top 20 Global Business Coach. He has built three companies and written two business books. Today he is CEO and co-founder of Authority AI, where people and AI work side by side every day. He speaks on AI, business growth, leading change and marketing, and everything he shares comes from businesses he runs right now. Please join me in welcoming Juan P. Ortega!

The Unfair Advantage Scale or Stall: The Growth Decisions Every Leader Must Get Right Lead the Change: Taking Your Team Through Transformation Without Losing Them Get Chosen: Marketing in the Age of AI

The Unfair Advantage Inside a company where people and AI work side by side, and how to build yours. Most leaders still use AI as a helper instead of putting it to work. Juan turned his marketing agency into an AI company and now runs it with a team of people and AI employees. On stage he pulls back the curtain on how they work together every day, explains in plain language what's possible right now, and makes the case for urgency: the companies that install an AI Business Operating System first gain an advantage competitors can't easily close.