JUAN P. ORTEGA
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Juan P. Ortega teaching on stage with a Rubik's cube in Honolulu, 2022

Keynotes that move leaders to act.

Juan speaks to business owners, executives and associations on four topics: AI, growth, leading change and marketing. Every talk draws on what he does every day as a CEO, coach and entrepreneur. AI is his signature edge, and it shows up throughout. Juan is a Fort Lauderdale, Florida–based AI keynote speaker and business keynote speaker, available for conferences and associations nationwide, in person or virtual.

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See Juan on stage

In 74 seconds: Juan on stage at business conferences, working the room from the aisle, and closing to a standing ovation. Keynotes on AI, business growth, leading change and marketing.

More keynotes

Business Strategies for Growth

Scale or Stall: The Growth Decisions Every Leader Must Get Right

After two decades running operations inside luxury hotel companies and more than 10,000 hours coaching and consulting business owners, Juan has seen exactly what makes a business scale, or stall. This keynote gives owners and leadership teams a clear growth framework and the few decisions that matter most this year.

Attendees leave with
  1. A plain diagnosis of what's capping their growth right now: people, process, marketing or cash.
  2. The handful of growth levers worth focusing on, and the busy work to stop doing.
  3. A 90-day growth plan with owners, numbers and a weekly rhythm to keep it moving.
  • Keynote (45–60 min)
  • Workshop (half-day: build your 90-day growth plan)
  • Panel (growing a business without burning out the team)
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Leading Transformational Change

Lead the Change: Taking Your Team Through Transformation Without Losing Them

Juan has led reinvention from the inside: from hotel executive to business coach, from marketing agency to an AI company where people and AI work side by side. He shows leaders how to make big change stick, so the team is pulling with them instead of pushing back.

Attendees leave with
  1. Why most transformations stall at the people level, and how to spot resistance early.
  2. A simple sequence for leading change: set the vision, win early, build the habit, keep it going.
  3. How to bring a team through the AI shift with clear roles, human approval and real buy-in.
  • Keynote (45–60 min)
  • Workshop (half-day: map your change roadmap)
  • Panel / exec roundtable (leading through disruption)
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Marketing in the Age of AI

Get Chosen: Marketing in the Age of AI

AI is changing how customers find, compare and choose. More and more, an AI answer decides who gets recommended before a buyer ever visits your site. Juan, who has run a digital marketing company since 2018, shows marketing and sales leaders how to be the business that gets found and chosen.

Attendees leave with
  1. How buyer discovery is changing, including getting found and recommended in AI search.
  2. Where AI can take on real marketing work, and where human strategy and creativity still win.
  3. A practical checklist to make the brand easy for both people and AI to understand, trust and choose.
  • Keynote (45–60 min)
  • Workshop (half-day: an AI-era marketing plan for your business)
  • Panel (the future of marketing and sales)
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Formats

Available for every topic.

KEYNOTE

45–60 min

Live or recorded demo

INTERACTIVE WORKSHOP

Half-day

Hands-on: build your plan

FIRESIDE / PANEL

Any topic, moderated or Q&A

EXEC ROUNDTABLE

60–90 min

Leadership teams

Custom versions

CUSTOM VERSIONS · ASSOCIATIONS & INDUSTRY EVENTS

Any keynote, tailored to your members

Every topic can be tailored to your industry: examples from your members' world, and a pre-event organizer call to align on goals.

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Frequently asked questions

What does Juan P. Ortega speak about?

Four topics for business leaders: Artificial Intelligence, Business Strategies for Growth, Leading Transformational Change, and Marketing in the Age of AI. His signature keynote, The Unfair Advantage, shows leaders what AI can actually do for their business today and how to put it to work before competitors do.

Who is the keynote for?

Business owners, executives, association members, and marketing and sales leaders. No technical background needed; everything is explained in plain language.

What formats are available?

A 45–60 minute keynote (live or with a recorded demo), a half-day interactive workshop, fireside chats and panels, and 60–90 minute executive roundtables.

Can the talk be customized for our industry or audience?

Yes. Every keynote can be tailored to your industry and members, with examples from their world and a pre-event call with the organizer to align on goals. There's also a marketing-focused version for marketing and sales leaders.

Does Juan travel or speak virtually?

Juan is based in Fort Lauderdale, Florida, and is available for keynotes and workshops nationwide, in person or virtual. Use Check Availability to share your date and details.

Download the one-sheet (PDF)
I was incredibly impressed with Juan's ability to communicate business strategies to a room full of entrepreneurs and move everyone into action.
Ernesto Mandowsky, CEO, CPD Advisors · Event co-host

Book Juan to Speak

Check Availability juan@authorityai.ai